In recent years, caring for a loved one has become an important role for many Americans. As a result, our society has recognized the glaring need for “key person life” insurance.

According to Caregiving, more than 21% of Americans are unpaid caregivers for a parent, special needs child or other loved one. Beyond direct caregiving, there are instances where additional Americans help coordinate the required care for loved ones.

Do you have family, friends, clients or prospects who fit this profile?

With almost one in four Americans acting as caregivers, and so many more coordinating outside care, there is a strong chance someone you know is taking on a caregiving role. If something were to happen to them, who would step in and be responsible for the loved ones they care for?

I encourage you to take some time to discuss “key person life” insurance with these caregivers. Additional life insurance for the caregiver will ensure continued care for the people they care about.