Buy-Sell Agreement funding is super important for business owners—and it’s a fantastic chance for you to really add value. Here’s the deal: businesses need a plan in case a partner or owner passes away or can’t work anymore. A Buy-Sell Agreement funded by life insurance helps keep things running smoothly without financial stress.

Here’s how to pitch this benefit to your clients:

• Protect the business: Life insurance ensures that the remaining owners can buy out a partner’s share without putting the business at risk.
• Immediate cash flow: The policy pays out right when it’s needed, providing the funds for the buyout without draining the company’s reserves.
• Tax advantages: The death benefit is usually tax-free, making it a smart financial move.

By offering a Buy-Sell Agreement, you’re helping your clients safeguard their businesses against uncertainty. This also shows you’re a trusted agent who genuinely cares about their interests, not just someone selling policies.

It’s a simple and effective solution that gives business owners peace of mind, and it’s an easy way to strengthen your client relationships while growing your own business.